With ever increasing competition,
offers of “free shipping“ are often used to lure in customers.
When scrutinized, sometimes these offers actually cost the consumer
more. One trick online retailers in particular use is advertising
“free shipping” but neglecting to mention handling charges until
checkout. One would also expect that the better known retailers would
always be cheaper but often this does not prove to be the case. Some
well known retailers tag the price of shipping onto the merchandise
itself to make it appear as if you are not paying an extra charge for
delivery. Others will fail to mention that “free shipping” does
not include inside delivery.
A favorite strategy some office
superstores employ is to change the item codes. By using their own
item numbers, price comparisons become significantly harder if not
impossible. Respectable stores like OfficeSalesUSA.com, a service
of Haskell New York Inc., prefer a more straight forward approach
using the standard MPN (Manufacturer Part Number) to identify
items. This may not always work to their advantage but being upfront
with customers is a hallmark of a well thought out operation.
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