Is Microsoft too Damaged a Brand to Make a Comeback?

Although there have been many times in the past I can say decisions at Microsoft have irked me in terms of counterproductive features and using their power to intimidate people, the company still has potential. Apple fans often argue their products are superior. At times this has been true but at other times, no improvement would be sufficient when a brand itself has a bad stigma attached. No one likes their PC crashing let alone a bully! Companies/brands like Lotus, Wordperfect and Netscape are just some of the casualties. Yes, it is unfair but it is also business. Without a foothold on the Internet, Microsoft knew it would sink fast unless it acted decisively.

Despite taking the initiative, poor decision making and bad publicity opened the door for other competitors. Windows 8 is just one of many bad decisions Microsoft has made throughout the years. Even Bill Gates himself has often been known for commenting "that is so stupid"! Charging premium fees for software while less expensive alternatives were available certainly did not help their case. Likewise, their pay-per-click advertising is no more a bargain than the competition leaving OfficeSalesUSA.com, a service of Haskell New York Inc., less than enthused. They have the power to significantly boost small businesses if they want. Instead, their focus on profit only fails to attract some prospects. Nevertheless, it takes a lot of mistakes for a behemoth this large to go down. With the release of Windows 9 rapidly now approaching, it will be interesting to see how they dig themselves out of this hole.