Like it or not, Christmas is big money. Many retailers promote the season in July to boost sales at a time when business otherwise might slump due to vacation schedules. Savvy consumers take advantage of early bird specials to purchase customized holiday cards at the highest preseason discounts. Businesses also benefit by promoting their brands on personalized holiday cards featuring logo imprinting and custom verses.
While some might find it ridiculous to even think about the holidays now, in just a few short months, promotional cards will have to be mailed. Waiting until the last minute will not only cost more but also leave you unprepared as you may need time to assemble a mailing list, figure out how to print labels and set an appropriate budget for postage and other expenses. Yes, 'tis the season to be merry as a hastily executed plan will not impress anyone and only end up costing you more for less benefit.
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